Blogs, Social Networks, RSS Feeds, Podcasts and Video are becoming increasingly more important for creating a viral marketing effect online. Not only do they allow you to reach a much larger market of potential customers, they also help a website to become valuable and rank well in search engines. These strategies:
- Provide an easy way to alert the search engines and social networks about new content which creates important back links to the website.
- Make it easy to rapidly build opt-in lists and connect with leads that can be reached through email marketing.
- Distribute content including multimedia that can enhance branding, credibility, education, marketing, lead generation and sales.
How to Use Social Networks and RSS Feeds To Boost Your SEO and Website Traffic
Properly optimized messages distributed to the right social communities through blogs and RSS Feeds is a cutting edge marketing strategy. Managed properly, this strategy can create numerous relevant back links that boost search engine rankings and website traffic. The website ping.fm, currently free during its beta test, allows you to integrate social networks and RSS Feeds so that your postings on ping.fm automatically update the social networks where you participate. Instead of spending your time posting to each social network separately, you can get the same benefit with a single posting that communicates with all of your social networks. The first step is to determine the appropriate social networks for your goals and configure your profile with appropriate communities for each network. Include your RSS feeds whenever possible. Then get everything linked through ping.fm and watch your traffic grow as you post your messages.
Your Online Success Depends Upon Blog Marketing
Blogs are an extremely effective way of driving traffic to your website. If you want to be successful online, you can't afford to ignore the concept of blog marketing. Blogs have become a major strategy for creating relevant back links to your website and creating a viral effect through your blog posts. WordPress is the most popular blog platform because it is easy to use, meets web standards and can be modified with a customized design that blends with a website's colors and theme.
Getting the most out of your blog will depend upon content, copy writing and organization. A careful analysis of your goals, objectives and target market is the first step in planning an effective blog. This will help determine categories and content that is likely to be most effective in reaching your market. You will also want to include links through your blog to download your RSS Feeds.
The Value of RSS Feeds to Internet Marketing
RSS stands for Really Simple Syndication. RSS Feeds allow you to easily distribute updated content that might include website information, blog, podcasts, videos, articles, ezines and even photos. RSS Feeds can be offered as an option to people who would like to receive regular updates of your information automatically. They are easily added to your website and blog. In addition to RSS directory sites, many social networking sites, blog directories and podcast directories provide opportunities for you to include your RSS Feeds.
Syndicating Podcasts and Video Through the Internet
Creating your own podcasts is easy and distributing them throughout the Internet is a great way to spread your message and create a viral effect. The website http://www.recordforall.com/recordforall.htm offers low cost software that allows you to easily record and edit your podcasts. Your podcasts can be syndicated through RSS Feeds and submitted to podcast directories.
Video is one of the most effective ways of reaching your market. You can make videos available on your website and easily distribute them throughout the Internet via RSS Feeds and video websites. The website http://www.tubemogul.com allows you to distribute one or more of your videos for free to a multitude of video sites throughout the Internet. It also provides you with valuable tracking information.
If this all sounds like Greek or if you're time is limited. . .
Do not stress. WebPuzzleMaster will make it easy for you to take advantage of all of these strategies without lifting a finger.
Our commitment to you is superior marketing services that are effective and efficient. You will see some exciting new marketing packages and services on our new site which we expect to launch in around six to eight weeks. In the mean time, there is much we can do to help you to take advantage of blog marketing, RSS feeds, social networking, podcasting and video technology - strategies designed to boost your search engine rankings and produce quality website traffic.
© 2008 Web PuzzleMaster LLC, www.WebPuzzleMaster.com, Ruth Kuttler, the 'WebPuzzleMaster,' All rights reserved.
