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February 28, 2008
Vol. 2, Issue 3
Published
on the 2nd and 4th Thursday of every
month. To manage your subscription,
see the end of this message.
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me up for this e-zine!
Visit our website at www.WebPuzzleMaster.com
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Hello {!firstname},
Would you
like an easy way to make mega profits with your website,
even while you are sleeping? This e-zine is packed with
proven methods that will change your business and change
your life. I suggest you read it completely - do it
right now!
In
This Issue
--
Web PuzzleMaster News: Check out our
NEW WEBSITE at www.WebPuzzleMaster.com!
--
Web PuzzleMaster Tip: Do
your website pictures enhance or detract from your message?
--
Feature Article: Driving traffic to
your website with online press releases
--
Web PuzzleMaster Recommends:
Find valuable links and resources to help you build
your business efficiently, effectively and at the lowest
possible cost. Find everything from bridge line info
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About
Ruth, the "Web PuzzleMaster" |
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| My
name is Ruth Kuttler, the "Web PuzzleMaster, "Internet
Marketing Expert, Director and Project Manager for Web
PuzzleMaster and Author of Winning Marketing Secrets
E-zine -- where you will find easy strategies for branding,
becoming known as an expert and position yourself to
double or triple your sales within a year.
My
website development and marketing company, Web PuzzleMaster,
LLC, located on the web at www.WebPuzzleMaster.com,
helps small business owners, retailers, professionals,
coaches, speakers and entrepreneurs take advantage of
website and marketing strategies for lead  generation,
branding, automation of sales and improved efficiency.
Through consulting, copy writing, design, web development
and marketing services, our clients substantially increase
their market share and profitability. Our goal is to
give them a significant return on investment and make
it instantly evident that they (among all their competition)
are the best choice to do business with. Subscribe to
our e-zine at www.WebPuzzleMaster.com/newsletter.htm
When you do, you will instantly get a free 26
page report that reveals 10 Secrets for Making your
website into a Moneymaking Machine.
This
report will change your business and change your life!
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| Do
your web site pictures enhance or detract from your
message?
Recently
I met with a new client who showed me some web sites
that she really liked. Although the graphics were attractive,
there was almost no copy on the home page and little
on other pages. I could barely tell what the site was
about and who it was for. Had we not been evaluating
sites she liked for the project we were working on,
I would have clicked off these web sites in a heartbeat.
Here are some good rules that will help you to achieve
the right mix of images and copy:
- Select
images that relate to your message. A pretty flower
on a web site about health does not convey the purpose
of the site. But pictures of vibrant, happy, healthy
looking people in different age groups against a soothing
background are excellent choices.
- Avoid overpowering your site with images. Images
can not be read by search engines and do nothing to
help your ranking for keywords. Images can also slow
the load time of your pages. Optimize images for the
web to assure quality while keeping the file size
to a minimum. Ideally the total file size of a page
should not exceed 50-80 kb.
- Edit
your photos in a professional program like photoshop.
Edit by cropping, enhancing the clarity and adjusting
colors as necessary. Quality pictures will help your
sales, particularly on an eCommerce site or on a web
site with an image gallery.
- Select
colors that are appropriate for your industry. Colors
that appeal to a corporate market are different than
colors attracting a health market. Some colors are
soothing while others stimulate or even offend. Do
some research on colors or consult with a professional
for guidance on color selection.
- Include
a headline that tells people right away what your
site is about and who it is for. Make your headline
rich in benefits and keywords. Always remember that
people want to know what's in it for them.
- Include sub-headlines
that organize your content and make it easier for
the reader to understand your message. Use a background
image or color to make these sub-headings stand out.
- Include keyword rich
copy that relates to your message and helps you to
be found in search engines.
These simple rules will
help you to create more effective web pages that are
likely to produce the results you are seeking.
Best Wishes,
Ruth Kuttler, the "Web
PuzzleMaster"
Master Designer and Internet Marketing Expert For WebPuzzleMaster.com
Ruth's success secrets are largely based
on teachings by Internet Gurus such as Alexandria K
Brown, "The E-zine Queen." Creator of the
Award Winning "Boost Business With Your Own E-zine"
System. |
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| Driving
Traffic to Your Web Site with Online Press Releases
Would
you like to increase the visibility of your news,
improve your search engine rankings and drive traffic
to your web site? You can do this effectively and
affordably by distributing your online news and press
release to thousands of top media organizations. The
power of promotion through news media is significantly
greater than any paid advertising that you do. Begin
by finding something newsworthy that relates to your
business. Then carefully prepare and distribute a
professional news release to attract the media to
you. Getting your message in front of more than 40,000
media organizations is easier than you think. You
can target your online press release locally, nationwide
or globally according to your needs.
Online
press releases can produce significant visibility
in ways that would not be feasible through other methods.
Companies that specialize in distributing your news
releases online allow you to easily get in front of
top journalists and on high traffic web sites like
Google News and Yahoo. Some companies offer you options
to add pictures and multimedia to your release. Your
audio and video files can be extremely effective in
attracting the media's attention. Your release can
also be found by people who find it through keyword
searches.
Through our research, we have identified PRweb.com
as an excellent company for sending out news releases.
We do not profit from promoting any PR company, except
by preparing releases that we send out in behalf of
our clients. We believe that PRweb.com is one of the
best companies for distributing news releases. They
can distribute your release to more than 40,000 top
journalists in markets that pertain to your industry
and within any geographic location. They offer options
to add images and multimedia to your release. You
can also track your results daily, weekly or both,
getting valuable information on headline impressions
and the number of page views read. I have found customer
support and education from PRweb.com to be exceptional.
They offer very informative free basic and advanced
training sessions and are very helpful and willing
to answer all of your questions by email or phone.
In fact, they surprised me with a phone call for providing
me with additional assistance when I first got started
using their services.
Although
online press releases can be a very valuable adjunct
to your Internet marketing, they are only effective
if they arouse interest in the media and prospects
who read them. It is essential therefore that they
are newsworthy, are written well and are optimized
with respect to relevant keywords and anchor links.
They should include a powerful headline and copy that
is relevant, easy to read and attractively formatted.
Sending a monthly release can be one of your best
marketing strategies - it can go a long way towards
helping to increase your website traffic and SEO results.
©
2008 Web PuzzleMaster LLC, www.WebPuzzleMaster.com,
Ruth Kuttler, the Web PuzzleMaster, All rights reserved.
Online
design and marketing specialist, Ruth Kuttler, "the
Web PuzzleMaster," is the creator of "Winning
Marketing Secrets" E-zine. Get her FREE SPECIAL REPORT,
"10 Simple Secrets for Making your website into a
Selling Machine!" at www.WebPuzzleMaster.com.
You are welcome to 'reprint' this article online, provided
it remains complete (including the contact information
at the end), and you send me a copy or link to your reprint
at ruth@webpuzzlemaster.com.
Thanks! |
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machine -- something that everyone and anyone can do.
If you need the assistance of an expert who can help you
or you want someone to do it for you, consider contacting
me, Ruth Kuttler, by phone at 239-513-9764 or email ruth@webpuzzlemaster.com.
©
Copyright 2008. Web PuzzleMaster LLC, www.WebPuzzleMaster.com.
All Rights Reserved. |
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