Blogs,
Social Networks, RSS Feeds, Podcasts and Video are
becoming increasingly more important for creating
a viral marketing effect online. Not only do they
allow you to reach a much larger market of potential
customers, they also help a website to become valuable
and rank well in search engines. These strategies:
•
Provide an easy way to alert the search engines and
social networks about new content which creates important
back links to the website.
• Make it easy to rapidly build opt-in lists
and connect with leads that can be reached through
email marketing.
• Distribute content including multimedia that
can enhance branding, credibility, education, marketing,
lead generation and sales.
How
to Use Social Networks and RSS Feeds To Boost Your
SEO and Website Traffic
Properly
optimized messages distributed to the right social
communities through blogs and RSS Feeds is a cutting
edge marketing strategy. Managed properly, this strategy
can create numerous relevant back links that boost
search engine rankings and website traffic. The website
ping.fm, currently free during its beta test, allows
you to integrate social networks and RSS Feeds so
that your postings on ping.fm automatically update
the social networks where you participate. Instead
of spending your time posting to each social network
separately, you can get the same benefit with a single
posting that communicates with all of your social
networks. The first step is to determine the appropriate
social networks for your goals and configure your
profile with appropriate communities for each network.
Include your RSS feeds whenever possible. Then get
everything linked through ping.fm and watch your traffic
grow as you post your messages.
Your
Online Success Depends Upon Blog Marketing
Blogs
are an extremely effective way of driving traffic
to your website. If you want to be successful online,
you can't afford to ignore the concept of blog marketing.
Blogs have become a major strategy for creating relevant
back links to your website and creating a viral effect
through your blog posts. WordPress is the most popular
blog platform because it is easy to use, meets web
standards and can be modified with a customized design
that blends with a website's colors and theme.
Getting
the most out of your blog will depend upon content,
copy writing and organization. A careful analysis
of your goals, objectives and target market is the
first step in planning an effective blog. This will
help determine categories and content that is likely
to be most effective in reaching your market. You
will also want to include links through your blog
to download your RSS Feeds.
The
Value of RSS Feeds to Internet Marketing
RSS
stands for Really Simple Syndication. RSS Feeds allow
you to easily distribute updated content that might
include website information, blog, podcasts, videos,
articles, ezines and even photos. RSS Feeds can be
offered as an option to people who would like to receive
regular updates of your information automatically.
They are easily added to your website and blog. In
addition to RSS directory sites, many social networking
sites, blog directories and podcast directories provide
opportunities for you to include your RSS Feeds.
Syndicating
Podcasts and Video Through the Internet
Creating
your own podcasts is easy and distributing them throughout
the Internet is a great way to spread your message
and create a viral effect. The website http://www.recordforall.com/recordforall.htm
offers low cost software that allows you to easily
record and edit your podcasts. Your podcasts can be
syndicated through RSS Feeds and submitted to podcast
directories.
Video
is one of the most effective ways of reaching your
market. You can make videos available on your website
and easily distribute them throughout the Internet
via RSS Feeds and video websites. The website http://www.tubemogul.com
allows you to distribute one or more of your videos
for free to a multitude of video sites throughout
the Internet. It also provides you with valuable tracking
information.
If
this all sounds like Greek or if you're time is limited.
. .
Do
not stress. WebPuzzleMaster will make it easy for
you to take advantage of all of these strategies without
lifting a finger.
Our
commitment to you is superior marketing services that
are effective and efficient. You will see some exciting
new marketing packages and services on our new site
which we expect to launch in around six to eight weeks.
In the mean time, there is much we can do to help
you to take advantage of blog marketing, RSS feeds,
social networking, podcasting and video technology
- strategies designed to boost your search engine
rankings and produce quality website traffic.
©
2008 Web PuzzleMaster LLC, www.WebPuzzleMaster.com,
Ruth Kuttler, the Web PuzzleMaster, All rights reserved.