Look for WebPuzzleMaster new site launch very soon. Along with our new site is a new blog and a new 33-page free report that you won't want to miss! We have been working hard to learn about and integrate cutting edge marketing strategies that let us help you to rapidly distribute your message to your market, increase your brand and grow your profits. Everything you learn from Winning Marketing Secrets Ezine is information based on reliable research trends and education. If you are serious about your online presence, you don't want to miss out.

In This Issue

-- Feature Article: Does Professional Web Design Matter?

-- New to Web PuzzleMaster:

• Our new Email Marketing Software solves the limiting problems that are present with other bulk email marketing solutions. You will want to explore our large feature list, ease of use and flexibility options that make this product your very best choice. You will be able to demo our software before you sign up.
• Our Automated Shopping Cart Solution Takes eCommerce to A Whole New Level! If you're a retailer with inventory to sell or if you sell products from vendors that drop ship directly to your customers, this cart is not to be missed! Watch for our online demo - coming soon!
• Add video and/or audio / podcasts to your website. From your admin area, upload multimedia files that automatically convert to flash for saving costly bandwidth. Make it easy to distribute an unlimited number of your video and podcasts throughout the Internet through a multimedia page. Create an RSS Feed to syndicate your multimedia content as a powerful viral marketing strategy. Choose custom development or economy multimedia package options.

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My name is Ruth Kuttler, the "WebPuzzleMaster," web developer and Internet marketing expert, Web Design Expert on IdeaMarketers.com, featured EzineArticles.com author and Author of Winning Marketing Secrets E-zine -- where you will find easy strategies for branding, becoming known as an expert and position yourself to double or triple your sales within a year.

My website development and marketing company, Web PuzzleMaster, LLC, located on the web at www.WebPuzzleMaster.com, helps small business owners, retailers, professionals, coaches, speakers and entrepreneurs take advantage of website and marketing strategies for lead generation, branding, automation of sales and improved efficiency. Through consulting, copy writing, design, web development and marketing services, our clients substantially increase their market share and profitability. Our goal is to give them a significant return on investment and make it instantly evident that they (among all their competition) are the best choice to do business with. Subscribe to our e-zine at www.WebPuzzleMaster.com/newsletter.htm When you do, you will receive our new improved free report that reveals 10 Secrets to Turn your Website into a Moneymaking Machine. This report (almost ready to be released) will help you to use current Internet marketing trends to take your business to a whole new level!

Does Professional Web Design Matter?

Most definitely a professional design is important to your business success. Design is part of your image and your brand. If you present someone with a business card that you made yourself, what kind of impression are you creating – certainly not one that is professional. Why would this person want to trust you in business when you don’t present yourself in a professional manner?

Why Choose a Professional Web Design

I’m sure you are very good at what you do but you probably are not a professional web designer, website developer or marketing pro. Would you repair you car’s engine if you aren’t a mechanic? Why do you use an accountant when you could do your own taxes? Maybe it’s because you want to get better results and pay fewer taxes. The same holds true with your marketing and web design is a specialized part of your marketing. It is a creative skill that will determine whether you capture and convert visitors to quality leads, customers and referral partners. An expert in this area can set you apart from your competition, brand you with your market and help you to produce a thriving profitable business. You can be penny wise and pound foolish, struggling to do it yourself to save money and your results will most likely be proportionate.

The Importance of a Good Web Site Design

Now that I’ve given you some good reasons to hire a professional, it is important that you understand what a good design can do for your business. An effective and professional web site design will perform as a SELLING and LEAD GENERATING machine.

Web Design and Web Development

Sometimes these terms are used interchangeable but they are two separate aspects of a web design project. Web design refers to the colors, artwork, copy and content while web development refers to the type of project that is produced to meet your objectives and deliver your message. Your web development solution is determined by your mission, goals and budget. It may be a single landing page, squeeze page, eCommerce website, membership / directory website, eLearning system, Content Management System, brochure style website or blog. Regardless of the type of project you develop, a design based on your brand is integrated to effectively communicate your message.

Components of an Effective Web Site Design

All of the following are essential to creating a web site design that performs as a selling and lead generating machine:

• There should be a clear and interesting message for a specific market.
• Pages should be easy to navigate with consistent links and navigation on all pages.
• Colors should appropriate for the intended market and industry. Some colors are better for certain markets and industries and some colors may offend certain cultures.
• Artwork should contain emotionally charged metaphors for the message in order to capture and hold the attention of the visitor.
• The design should draw the visitor’s eye to important content on the page.
• The most important content should appear above the fold.
• Font sizes, bolding, bulleting, tables and other formatting should make the copy easy to read and scan.
• Pages should have a clear call to action with a single objective.
• If the goal is for the visitor to buy a product, there should be a clear and easy path to ordering.
• Copy should be well written, conveying clear benefits and solving a problem for the intended market. Copy should also be free of spelling and grammatical errors. Including testimonials, headlines and sub-headlines that are rich in benefits will entice readers to want to explore further information on the pages.
• Include professional quality mages and multimedia such as video, audio and podcasts to make the site interesting and informative. Syndicated multimedia can greatly enhance traffic, branding, credibility and help to establish a trusting relationship.
• Integrate a subscription form for your mailing list or ezine with a bonus incentive. This is a very smart strategy for staying connected with a hot market through email marketing.

Designs that incorporate all of these elements can effectively produce websites that perform optimally as selling and lead generating machines.

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