Look for WebPuzzleMaster new site launch very soon. Along with our new site is a new blog and a new 33-page free report that you won't want to miss! We have been working hard to learn about and integrate cutting edge marketing strategies that let us help you to rapidly distribute your message to your market, increase your brand and grow your profits. Everything you learn from Winning Marketing Secrets Ezine is information based on reliable research trends and education. If you are serious about your online presence, you don't want to miss out.

In This Issue

-- Feature Article: Building a Massive Lead List and a Loyal Following with EZINE MARKETING

-- New to Web PuzzleMaster:

• Our new Email Marketing Software solves the limiting problems that are present with other bulk email marketing solutions. You will want to explore our large feature list, ease of use and flexibility options that make this product your very best choice. You will be able to demo our software before you sign up.
• Our Automated Shopping Cart Solution Takes eCommerce to A Whole New Level! If you're a retailer with inventory to sell or if you sell products from vendors that drop ship directly to your customers, this cart is not to be missed! Watch for our online demo - coming soon!
• Add video and/or audio / podcasts to your website. From your admin area, upload multimedia files that automatically convert to flash for saving costly bandwidth. Make it easy to distribute an unlimited number of your video and podcasts throughout the Internet through a multimedia page. Create an RSS Feed to syndicate your multimedia content as a powerful viral marketing strategy. Choose custom development or economy multimedia package options.

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My name is Ruth Kuttler, the "WebPuzzleMaster," web developer and Internet marketing expert, Web Design Expert on IdeaMarketers.com, featured EzineArticles.com author and Author of Winning Marketing Secrets E-zine -- where you will find easy strategies for branding, becoming known as an expert and position yourself to double or triple your sales within a year.

My website development and marketing company, Web PuzzleMaster, LLC, located on the web at www.WebPuzzleMaster.com, helps small business owners, retailers, professionals, coaches, speakers and entrepreneurs take advantage of website and marketing strategies for lead generation, branding, automation of sales and improved efficiency. Through consulting, copywriting, design, web development and marketing services, our clients substantially increase their market share and profitability. Our goal is to give them a significant return on investment and make it instantly evident that they (among all their competition) are the best choice to do business with. Subscribe to our e-zine at www.WebPuzzleMaster.com/newsletter.htm When you do, you will receive our new improved free report that reveals 10 Secrets to Turn your Website into a Moneymaking Machine. This report (almost ready to be released) will help you to use current Internet marketing trends to take your business to a whole new level!

Building a Massive Lead List and a Loyal Following with EZINE MARKETING

Why is Newsletter Marketing Such An Important Internet Marketing Strategy?

Publishing your own ezine is one of the best strategies for email marketing and syndication. Ezine marketing allows you to establish yourself as an expert, use the Internet effectively to promote your brand and rapidly grow your subscriber list. Your ezine can be syndicated throughout the Internet just like your articles. Include keyword-rich terms in your ezine content that may include articles, short tips, video, podcasts, testimonials, case studies and even revenue producing ads and affiliate links. Grow your subscriber list through RSS feeds for your ezine that you include on your blog, website, social networking sites like Facebook and even in your email signature. This viral distribution creates relevant back links and a growing subscriber list. Over time these subscribers recognize the value of your publication and convert to loyal customers and referral partners.

Give Your Ezine Marketing Publication a Name That Describes What it is About

Your ezine name may be your business or domain name followed by the word ‘ezine’ or you may want to use a name that is more descriptive of its purpose. Use power words in your title whenever possible. These are words that have an emotional component and subconsciously prompt action. Words like easy, simple, secret, powerful and winning are examples of some power words. My ezine is called Winning Marketing Secrets Ezine. Note that my title includes two power words and conveys a clear benefit for my market.

Make Your Ezine Marketing Publication Look Like a Real Magazine Cover and Attract More Subscribers

Make your ezine marketing more powerful when you give your ezine a cover that looks like a real magazine. A professional magazine design that communicates your brand will help you to achieve recognition as an expert. Even though you are offering it at no charge, add a dollar value to the cover to create the impression that it is a valuable source of information. You may wish to add a bulleted list of benefits to your cover and make some reference to your ideal customer.

Sending Your Ezine Email Marketing Messages in HTML or Plain Text - Does it Make A Difference?

Whether you are sending out an ezine, a special promotion or just a quick message to your subscriber list, you can send your email as plain text or html that looks like your web design. In the past, not all ISPs supported html email and text was the only option. Fortunately that is no longer the case. Email prepared and sent as html with the look and feel of your website, blog and brand makes a professional statement about you. It is also more likely to get the attention of your market than plain text email. Formatting your email with headlines, sub-headlines and bulleted lists makes it more interesting to look at and easier to read.

Personalizing Your Ezine Marketing Publication With Your Subscriber's Name

How many ads and promotions have you received through snail mail where your name and other contact information is plastered all over them? This is a highly effective marketing strategy that has been proven to work through marketing research. The more personalized a message, the more likely it will be positively received and considered.

Your email software should allow you to insert a name field wherever you want it to appear in your message. Using the correct token provided by your email marketing software, the name field is automatically merged with your list when your broadcast message is set up.

Articles in Your Ezines Can Be Published and Syndicated Throughout the Internet

Find ezine publishers by going to Yahoo or Google and search for ezines. A good source is the Directory of Ezines. Here you can search for ezines by topic and readership. Identify those that will accept articles. They will provide you with an email address for submitting your articles.

Post Your Ezine Articles for No Cost at Dozens of Content Websites

Four content websites that are highly recommended include:

• Ezine Articles (www.ezinearticles.com)
• Idea Marketers (www.ideamarketers.com)
• Article Content Kind (www.article-content-king.com)
• World Wide Information Outlet (www.certificate.net/wwio)

Finding Ezine Publishers That Accept Your Ezine Articles

Find ezine publishers by going to Yahoo or Google and search for ezines. A good source is the Directory of Ezines. Here you can search for ezines by topic and readership. Identify those that will accept articles. They will provide you with an email address for submitting your articles.

Ezine Announcer is software (http://www.webpuzzlemaster.com/ezines.html) that will not only send out your articles automatically, it will announce your ezine to directories that you select.

Hopefully by now you are understanding the value of ezine marketing to your business. There is no other email marketing strategy that can more effectively reach your market, generate quality leads and convert to loyal customers and referral partners.

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