Ruth Kuttler and WebPuzzleMaster wishes you and your family a very happy, healthy and prosperous 2009!

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In This Issue

-- Joint Venture: What it is and Why it's Such a Good Idea!

-- Feature Article: Three Web Design Elements for Lead Generation, Sales Conversions and Viral Marketing

-- WebPuzzleMaster Recommends:

• Our new Email Marketing Software solves the limiting problems that are present with other bulk email marketing solutions. You will want to explore our large feature list, ease of use and flexibility options that make this product your very best choice. You will be able to demo our software before you sign up.
• Our Automated Shopping Cart Solution Takes eCommerce to A Whole New Level! If you're a retailer with inventory to sell or if you sell products from vendors that drop ship directly to your customers, this cart is not to be missed! Watch for our online demo - coming soon!
• Add video and/or audio / podcasts to your website. From your admin area, upload multimedia files that automatically convert to flash for saving costly bandwidth. Make it easy to distribute an unlimited number of your video and podcasts throughout the Internet through a multimedia page. Create an RSS Feed to syndicate your multimedia content as a powerful viral marketing strategy. Choose custom development or economy multimedia package options.

My name is Ruth Kuttler, the "WebPuzzleMaster," web developer and Internet marketing expert, Web Design Expert on IdeaMarketers.com, featured EzineArticles.com author and Author of Winning Marketing Secrets E-zine -- where you will find easy strategies for branding, becoming known as an expert and position yourself to double or triple your sales within a year.

My website development and marketing company, Web PuzzleMaster, LLC, located on the web at www.WebPuzzleMaster.com, helps small business owners, retailers, professionals, coaches, speakers and entrepreneurs take advantage of website and marketing strategies for lead generation, branding, automation of sales and improved efficiency. Through consulting, copy writing, design, web development and marketing services, our clients substantially increase their market share and profitability. Our goal is to give them a significant return on investment and make it instantly evident that they (among all their competition) are the best choice to do business with. Subscribe to our e-zine at www.WebPuzzleMaster.com/newsletter.php When you do, you will receive our new improved free report that reveals 10 Secrets to Turn your Website into a Moneymaking Machine. This report (almost ready to be released) will help you to use current Internet marketing trends to take your business to a whole new level!

What is joint venturing and why is it such a good idea?

When you joint venture with another business, there are endless possibilities of how you can mutually share in the benefits and rewards. I joined Stepanie Hartman's Private JV Club - an extraordinary opportunity to connect with people in various businesses who are interested in JV relationships. Within this club are top level executives, physicians, authors, marketers and many others. Some have products that can be given away for free as a sales incentive. By introducing a JV product to your list, your arrangement may be structured to allow you to receive a share of the profits. Offering your product to JV partners can not only increase your sales revenues, it is a great way to achieve brand recognition.

Stephanie is an incredible marketing mentor - a highly acclaimed guru who has mentored such accomplished individuals as Mark Victor Hansen, author of the famous Chicken Soup for the Soul series and T. Harvey Eckert, founder of the Peak Potentials Success and Wealth Training Company. Stephanie's JV program is open to everyone for a very small monthly fee. Included in her membership is thousands of dollars in training about Joint Venturing for free.

The other night I was on one of the regular JV support calls and asked for feedback about some product ideas I was considering. The next thing I knew, everyone on the call was excited and couldn't wait for more information. I even got a call from Stephanie expressing an interest in doing a JV deal with me! This can truly work for all of you - it doesn't matter what your business is - there is a way to use JV relationships to generate quality leads and increase your sales. Best of all, you get help and support in coming up with ideas that can really take your business to a whole new level. Click here to learn more about the Private JV Club.

9 Essential Elements of Effective Sales Copy

1. Begin with a opening headline that gets the attention of your market. You might ask a question or make a statement that arouses interest and emotion in your audience. Your headline may tell your market succinctly what you do. A headline I use on the about page of my website is, "WebPuzzleMaster Specializes in Internet Systems That Generate Quality Leads, Convert Prospects to Customers and Automate Sales."
2. Define the problem. You're in business to solve a problem for your market. Tell them that you understand their pain. Here's an example of what follows my headline, "Are you tired of dealing with multiple companies that fail to communicate with one another? Perhaps they are good in one area but miss the boat in others and seriously compromise your results. Are you finding that details slip through the cracks with your overall marketing being rather fragmented and ineffective?"
3. Provide the solution for a specific market. If you personally provide the solution, tell your market who you are and how you can help. If you represent a company that solves their problem, provide information about the company - how long it has been in business, its mission, purpose and how it is uniquely capable of solving their problem. When it is important to establish your individual credibility, provide data that supports your expertise, experience or credentials. This creates a perception that you are an expert or authority and can effectively help them to solve their problem. After I define the problem (above), I introduce myself as the solution. "I am the WebPuzzleMaster... I put all of the pieces of the Internet puzzle together helping entrepreneurs, small business owners, corporations, service professionals & retailers use the Internet effectively to reach their market. Unlike other companies that provide a narrow range of services, WebPuzzleMaster provides everything you need to market and brand your business..."
4. Clearly define your unique selling position (USP) in relation to your products or services. Your USP is what sets you apart from your competition. Let your market know if your products or services are unique and only available from your company. If you sell the same products as other merchants, your USP may be related to the type and quality of the service you provide. Perhaps you offer better pricing.
5. Include all the benefits of your products or services. Always think of this question when preparing sales, marketing or educational copy, "What's in it for me." People don't act because of features. If something is bright and shinny and beautiful, that is a feature. The benefit is how that will make them feel or how it adds value to the quality of their life. People make buying decisions because of benefits or because they will lose something of importance to them if they fail to act. Features help to support buying decisions.
6. Provide incentives for people to act right away. I offer a valuable free report for subscribing to my ezine that my visitors get almost instantly when they join my mailing list. Make sure the incentive is something that your market values and wants.
7. Make sure there is a single purpose to each sales page. A confused person seldom buys. Make it very clear what you want your visitor to do and only ask them to do one thing. This may be to join a mailing list, add a product to their shopping cart, call now for a free consultation, etc.
8. Format your copy for easy reading. Use sub-headlines throughout your copy to introduce related topics within the sales pa ge. These mini-headlines give readers an idea of the content within a new paragraph. Keep in mind that people don't read - they scan. What they will see is your headlines and sub-headings. Make sub-headlines interesting and relevant to your market and the copy that follows them. Consider using a contrasting color and slightly larger font for sub-headings.
9. Use artwork that is a metaphor for your message. Make sure artwork is professional, aesthetically pleasing and relevant to your content and market. Keep in mind that people buy because of emotions. There is nothing better than pictures to stir those emotions.Only use artwork that you own or are authorized to use. There are many royalty free artwork websites where you can find quality professional pictures for a nominal fee.

Hopefully these nine elements have helped you to understand how to effectively organize copy for your website, sales letter or other promotional purposes. These strategies are some of the best ways for you to achieve better results in your marketplace.

Discover the Lost Secrets of the Law of Attraction and make your dreams become reality in the next four months with the transformational ... Create It, Move Through It, Do It Course This is one of the most powerful courses I have ever taken. Although the changes have been subtle, I find myself thinking and acting differently - I automatically go after what is most important to me instead of shelving it for another time. My business has taken off in a whole new, existing and highly rewarding direction as I am aligning the energy of my intentions with my core values - something I learned to do through this course. The Create It Course is a must for anyone who wants to get more out of their life and overcome blocks to reaching their dreams. Click here to learn more about the powerful Create It Course.

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