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In This Issue

-- Why Blog?

-- Feature Article: Making a Video Web Production for Capturing your Marketplace

-- WebPuzzleMaster Recommends:

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My name is Ruth Kuttler, the "WebPuzzleMaster," web developer and Internet marketing expert, eBusiness Expert on IdeaMarketers.com, featured EzineArticles.com author and Author of Winning Marketing Secrets E-zine -- where you will find a powerhouse of strategies for branding, becoming known as an expert and making a 5-6 figure passive monthly income!

My website development and marketing company, Web PuzzleMaster, LLC, located on the web at www.WebPuzzleMaster.com, helps small business owners, retailers, professionals, coaches, speakers and entrepreneurs take advantage of website and marketing strategies for lead generation, branding, automation of sales and improved efficiency. Through consulting, copywriting, design, web development and marketing services, our clients substantially increase their market share and profitability. Our goal is to give them a significant return on investment and make it instantly evident that they (among all their competition) are the best choice to do business with. Subscribe to our e-zine at www.WebPuzzleMaster.com/newsletter.php When you do, you will receive our new improved free report that reveals 10 Secrets to Turn your Website into a Moneymaking Machine. This report will show you how to use powerful web 2.0 techniques for expanding your market and taking your business to a whole new level!

Posts made to blogs and social networks allow you to virally distribute your information to your market. Blogs build authority with search engines through powerful back links that make your information (web pages, blog, articles, press items, video and podcasts) come up in top positions in Google, Yahoo, MSN and many other search engines. Blogs:

• Allow you to share content with a particular community for relationship marketing.
• Make distribution of content readily available through RSS feeds.
• Create more website traffic as search engines value and reward new content.
• Make it easy to rapidly build opt-in lists and connect with leads that can be reached through email marketing.
• Distribute powerful content that can enhance your branding, credibility, education, marketing, lead generation and sales.

If you do not yet have a blog or one that is effectively reaching your market, contact WebPuzzleMaster and ask us what we can do to help.

Making a Video Web Production for Capturing your Marketplace

If you are a small business owner or entrepreneur, video marketing provides you with a powerful, effective and affordable method of connecting with your market. A quality video that establishes your credibility and professionalism is a hot ticket to reaching your market in the best way possible.

This article will help you to understand the elements of an effective video web production – one that that will wow your market, set you apart from your competition, build instant credibility, generate quality leads and exponentially grow your profits through viral video marketing strategies. Your videos can be available from your website, blog, ezine, RSS Feed and video sharing websites like YouTube®.

If your video web production is powerful in conveying your message to the right audience, your market will save it to their favorites, share it with their network, subscribe to your RSS feed, opt-in to your mailing list and become your loyal customers.

MAKING YOUR VIDEO MARKETING MESSAGE EFFECTIVE …

Before you set out to make a video web production, keep in mind that you have one shot at winning your market. If your message lacks a strong appeal for your target audience and isn't compelling and powerful, you might be sabotaging your brand and reputation. Unlike a live audience who doesn't want to offend you by leaving, the internet visitor will end your video or audio presentation in a heartbeat – and bad news can be very damaging.

Think about your goals when designing marketing videos for syndication on the internet. Your video web production may be for promotion, sales, lead generation, branding, education or entertainment. Craft your video marketing message carefully and make sure that it follows a logical order with a powerful opening, body and conclusion. End with a clear call to action with your offer and incentive to act right now. Make sure you practice until your delivery projects passion, confidence, enthusiasm and sincerity for helping your market.

Your presentation should include all of the elements of an effective sales letter:

• Your opening should offer a clear benefit or solve a significant problem for a particular market. The more niche your market, the better.
• Establish your credibility and what motivated you to solve this problem.
• Present your easy, unique solution and how it is different from everything available to your market.
• Answer all objections, e.g. easy of use, risk free, price, support, guarantees, etc.
• Offer testimonials.
• Offer bonuses.
• Provide low risk offer with incentive to act immediately.
• Whenever possible, include a form that allows them to join your email list regardless of whether they purchase your product or service.

Special Considerations for your Video Web Production ...

If your goal is to create viral marketing videos, your professional appearance and video production must wow your audience. A big part of your professional appearance includes clothing, hair, make-up and jewelry. Long dangling earrings and overly revealing outfits act as distractions from your message. Keeping your appearance, clean, professional and simple is the best rule of thumb. Dress in colors that appeal to your market. Black and white are always good choices for projecting a powerful image.

Setting the stage for your video web production ...

You do not need to be an accomplished videographer to make a good video web production. Professional consulting with an Internet marketing expert can however, help assure that your video marketing production will capture and convert your market into quality leads and customers. Carefully consider the setting where you will record your video. Good lighting and a plain, simple background are recommended. If that is not possible or desirable, make sure the background enhances your message and is appropriate for your market and goals. If you are sitting at a desk in your office, remove all clutter and items that will distract and make your presentation uninviting.

Equipment for making a professional quality video web production …

If you are producing your own video, quality camcorders are inexpensive, compact and easy to use. Having a tripod allows you to control uneven movements and keep the camera steady when zooming or changing views. Programs like Camtasia Studio allow you to effectively record onscreen activity and train, educate and sell. This can become a video by itself or can be integrated into another video presentation.

Understanding the power of video marketing and the elements of making an effective video web production is your first step in capturing your marketplace through syndication of video on the Internet.

This article is part of a report called Capturing Your Marketplace through Multimedia on the Internet. Get the entire report for free at http://www.webpuzzlemaster.com/viral-marketing-tool.php

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