In This Issue

-- Special Announcement:

Viral Marketing Tool FREE Trial Coming Soon!

Endorsed by International Marketing Strategist Stefanie Hartman, this one-of-a-kind viral marketing tool powered by CMS instantly creates your most powerful Internet presence. Sign up for more information and receive our FREE REPORT Capturing Your Marketplace through Multimedia on the Internet! Sign up Now

-- Feature Article: Maximizing Your Profitability Through An Effective Presence & Viral Marketing

-- WebPuzzleMaster Recommends:

• FREE VirOBiz affiliate program that pays monthly commissions!
• Private JV Club membership - Heard of Mark Victor Hansen of Chicken Soup for the Soul? His mentor, Stephanie Hartman, is behind this phenomenal system for joint venturing with top level JV partners including CEOs, professionals and entrepreneurs in all industries. Join and watch your business take off!
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Since 1999, Ruth Kuttler of WebPuzzleMaster LLC has helped small businesses, professionals, authors, speakers, retailers and entrepreneurs to establish an effective Internet presence through strategies that can generate five and six-figure monthly incomes. Ruth Kuttler, "the WebPuzzleMaster," is a web design, web development and marketing specialist, the eBusiness expert on IdeaMarketers.com, a featured author on EzineArticles.com, featured onBestEzines.com and the publisher of Winning Marketing Secrets Ezine.

Subscribe to Winning Marketing Secrets Ezine at www.WebPuzzleMaster.com/newsletter.phpand get a valuable free report that reveals 10 Secrets to Turn your Website into a Moneymaking Machine. This report will show you how to use powerful web 2.0 techniques for expanding your market and taking your business to a whole new level!

Maximizing Your Profitability Through An Effective Presence & Viral Marketing

Create and differentiate your business with consistently powerful marketing and profit. Or stand by and let others take the lead and you will be out of business. This statement can only be followed up by a powerful quote by Peter Drucker that says,

“Marketing and innovation make money; everything else costs money.”

So, if you aren’t innovating and marketing, you will be stuck somewhere out in left field where no one can find you.

Pay close attention to this article because it is packed it with crucial information to help your business grow in a new era of VIRAL MARKETING through social media, RSS feeds and email marketing and sharing.

So What is Viral Marketing?

Viral marketing spreads your message effectively and efficiently through the Internet using powerful viral sharing strategies. This allows for the most cost effective means of branding, building credibility, establishing trust and acquiring loyal leads and customers–people and companies who provide an ongoing source of referrals. What used to take years, was prohibitively expense and limited in marketing reach, is now readily accessible and affordable through viral marketing methods.

Preparing to Go Viral ...

Before you can take advantage of viral marketing methods to capture your market and increase conversions, you must have content that will immediately interrupt, engage, educate and convert your website visitors into leads and customers.

Many entrepreneurs, business owners and organizations are very good at doing their work but neglect the marketing aspects which are critical for success both online and off.

Your Most Effective Message ...

Regardless of the type of marketing content you are developing, conversions demand content that:

• Interrupts your target market immediately with a powerful opening.
• Engages your market with something important to them.
• Educates and answers all objections and includes evidence through powerful testimonials.
• Concludes with a risk-free offer.

Your Online Presence ...

The ultimate exposure for entrepreneurs, small businesses, corporations, writers, authors and speakers is through effective Organized Content that is distributed through Viral Marketing.

If you could EASILY SHARE CONTENT including your unlimited VIDEO, AUDIO / PODCASTS, ARTICLES, NEWS ITEMS, LINKS, SOCIAL NETWORKS and RSS FEEDS along with other important information about your business with your market, imagine the impact it would have on your bottom line!

Organizing & Delivering Your Written, Audio and Video Message ...

You are most likely an expert at whatever it is you do but how well do you communicate that expertise? This is where most businesses and entrepreneurs fall short. Most do not understand that they are in the marketing business. Without effective marketing, a business cannot thrive and most likely will not last long.

So what is effective marketing? It is a emotionally compelling message that readily gets the attention of your market, engages them in your message, establishes a trusting relationship and differentiates you from your completion. It is also a message that makes it instantly evident that you are the best choice to do business with.

Making your message powerful requires that all of your marketing (website, blog, brochure, pressroom, email marketing, social media marketing, video and audio) projects your enthusiasm, credibility, brand, integrity and a genuine desire to help your prospects and customers. This is where investing in professional copy writing, branding, creative design and multimedia services is a very smart investment - one that can easily turn a small investment into a steady stream of quality leads and customers who share your message to their network and rapidly build you a sizable stream of income.

An effective presentation, whether it is written, verbal (audio) or multimedia (video) should contain these elements:

• Opening that motivates a particular market with a clear benefit or fear of loss.
• Message contains a strong emotional component that provides incentive to take action.
• Credibility is established through some sharing of credentials, experience and a mission fueled by passion.
• Message contains a strong emotional component that provides incentive to take action.
• Clearly describe the problem and how your product or services solves that problem.
• Information educates through a combination of facts and related stories, testimonials or case studies.
• Answers all objections.
• Concludes with a low-risk or no risk offer and one or more incentives to take action now.

Look for more tips for creating an effective audio and video presentation coming soon.

Remember to request your FREE REPORT Capturing Your Marketplace through Multimedia on the Internet! Sign up Now

© Copyright 2009. Ruth Kuttler, Web PuzzleMaster LLC. All rights reserved.

You are welcome to 'reprint' this article online, provided it remains complete (including the contact information at the end), and you send me a copy or link to your reprint at ruth@webpuzzlemaster.com. Thanks!

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