Converting Websites Through Effective Web Site Design and Your Website Content
Have you ever done a search for a popular keyword term in Google and found a website listed on top of the search results that you couldn't click off of fast enough? You might have wondered how such a terrible web site could make it to the top of the search engines. What you may not know is that the age of the website largely determines its value to the search engines and allows it to rank well for relevant keywords, regardless of whether it has an effective web site design and content.
If you're not absolutely convinced that keyword searches are responsible for massive amounts of searches per month, check out Google's free AdWords keyword search tool, type in some keywords related to your market and be prepared to get the surprise of your life. In many cases there are thousands of monthly searches for many keywords related to your business (some that you didn't even consider) - searches that send traffic to your competitors if you fail to show up on the first page or two of Google or Bing.com for these terms.
Your Website Content in Search Results From Multiple Sources
Small business owners and entrepreneurs can benefit from content indexed by search engines that includes blog posts, social media sites like Facebook, LinkedIn and Twitter as well as websites, video sharing sites like YouTube, online articles and press releases. In fact, all of those website content sources other than websites are likely to be indexed much more readily, making them an internet marketing strategy not to take lightly. Hopefully by now you are getting a sense of how very powerful search engine marketing is to the business owner who takes it seriously.
SEO Marketing for Cost Effective Business Success
It is well documented that the majority of people use Internet search marketing to find information and that the Internet is the most cost effective way of reaching a local, national and global market. Yet many small businesses who are smart enough to invest in marketing, fail to allocate their time and resources to SEO marketing. Instead of achieving their greatest growth and success through the most cost effective online marketing methods, they throw dollar after dollar away on traditional outdated and obsolete methods. Savvy business owners that make a relatively small investment in effective web site design and content, SEO marketing and viral marketing strategies, continue to capture the majority of market share through converting websites, even if they are not the best in their industry.
Website Traffic Does Not Mean Conversions
Although a site that ranks well for searched terms will likely produce traffic, it does not mean that website conversions will happen. In fact, many high traffic websites do not keep visitors on the site for long. What is equally important as traffic to a website is powerful and effective web site design and content. Your website content should interrupt, engage, educate and present a no risk offer that produces conversions to leads and customers. Quality video and audio combined with optimized headlines, sub-headlines and formatted text with an easy registration form are optimal content development strategies.
A very good tool for determining if your website content and design achieves this standard is Google Analytics. When this free customized code is inserted into every page of your website, you get valuable data about your traffic, keywords, browsers, referring sites, geographic location of traffic and conversions.If you have very few page views, a high bounce rate and a very short amount of time spent on your site - all data that is easily obtained through Google Analytics, this is a good indication that you have a problem with your web design and/or content.
Converting Websites: Making Your Website Content and Web Site Design Effective
A web design does not need to be elaborate to be effective. Some of the most successful and effective web site designs are very simple with easy navigation that draws the visitor's eye to important content on each page. The pages should not be cluttered and offer many confusing choices but should have plenty of white space around your website content and laser focus the visitor on one thing - it may be to buy a product or join a list by entering a contest or downloading a free report or video. Websites should make it easy for visitors to pass along content to their networks through viral marketing sharing tools, RSS feeds and email marketing.
Businesses who want to expand their brand and market share online are wise to learn as much as possible about effective web site design and converting websites. Those who invest in professional web design and development services including content development and online marketing support will realize their greatest success.
Businesses looking for a powerful cost effective web site design, can achieve a powerful internet presence through easy instant website builder software. This solution can provide a highly effective web design for presenting your website content in a powerful and effective way. But even with the best web design, weak and ineffective content will limit website conversions and most likely send the visitor swiftly back to the search engines where they will find competitor sites with effective web site design.
©
Copyright 2010. Ruth Kuttler, Web PuzzleMaster LLC. All rights reserved.
You are welcome to 'reprint' this article online, provided it remains complete (including the contact information at the end), and you send me a copy or link to your reprint at ruth@webpuzzlemaster.com.
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