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Would you like an easy way to make mega profits with your website, even while you are sleeping? This e-zine is packed with proven methods that will change your business and change your life. I suggest you read it completely - do it right now!

In This Issue

— Web PuzzleMaster Tip: Getting Google AdWords to Perform

— Feature Article: Make Explosive Profits When You Pre sell your Product - Secrets From Marketing Gurus like Alex Mandossian Revealed

— Web PuzzleMaster Recommends:
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My name is Ruth Kuttler, the "Web PuzzleMaster,"Internet Marketing Expert, President of Web PuzzleMaster and Author of Winning Marketing Secrets E-zine — where you will find easy strategies for branding, becoming known as an expert and position yourself to double or triple your sales within a year.

My company, Web PuzzleMaster, LLC, located on the web at www.WebPuzzleMaster.com, helps small business owners, retailers, professionals, coaches and speakers take advantage of website and marketing strategies for lead generation, branding, automation of sales and improved efficiency. Through consulting, copy writing, design, web development and marketing services, our clients substantially increase their market share and profitability. Our goal is to give them a significant return on investment and make it instantly evident that they (among all their competition) are the best choice to do business with. Subscribe to our e-zine at www.WebPuzzleMaster.com/newsletter.htm When you do, you will instantly get a free 26 page report that reveals 10 Secrets for Making your Website into a Moneymaking Machine. This report will change your business and change your life!

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Three Critical Steps in Getting Google AdWords or Any PPC Program to Perform.

Most people spend a small fortune on Internet marketing with Google AdWords or Yahoo PPC and get next to nothing in return. Getting traffic to a website does not guarantee that visitors will stick around, join your email list or become your customer. There are several valid reasons why conversions do not occur and strategies for turning that around. Here are 3 common reasons why any PPC program does not convert traffic to customers:

1. Ads may not be relevant or targeted to a niche market. Sometimes people bid for keywords that are not the best fit for their product or service. If it is not clearly relevant to what the visitor is searching for, it is not likely to capture and hold the visitor's attention on your website. Be sure to include in your ad copy, a clear idea of what the visitor will get. When you write your ad, remember the two things that motivate people to take action: a strong benefit that relates to them or something they will lose if they fail to take action. Using a free incentive like a free report or ebook will not only help your click-through rate, it will also allow you to increase your opt-in mailing list for follow-up contact.
2. Visitors are sent to a landing page that does not specifically relate to the ad. People clicking on an ad expect to immediately find what they are looking for when they land on your website. If visitors are sent to a page where they have to search for information that was promised, they will be gone in a heartbeat. Make sure your visitors arrive on a page that is specific to your ad and clearly leads them to take one specific action - buy a product, join your mailing list, etc. Minimize or eliminate links that can distract and confuse. Remember that a confused visitor seldom buys or returns.
3. Landing pages are lacking in appropriate content and format. The landing page produced when your visitor clicks on your ad should either be a capture form for list building or a sales letter. If a capture form is the main intent, the landing page can be a squeeze page that produces a sales letter after the form is submitted. Both types of landing pages should capture the visitor's attention with benefit rich headlines, sub-headlines and copy that compels them to take action. A sales letter should describe and solve their problem, answer their objections, include testimonials, provide incentives to act now and conclude with a strong call to action. If you are not a copy writing expert who knows how to write effective marketing copy, hire someone who is. Creating an effective sales letter is a skill that few people possess and will profoundly affect your marketing results.

Keep these three critical components in mind for all of your Internet marketing. When you do, you will begin to see a substantial increase in your return on investment through Google AdWords or other PPC program.

Best Wishes,

Ruth Kuttler, the “Web PuzzleMaster”
Master Designer and Internet Marketing Expert For WebPuzzleMaster.com
Ruth's success secrets are largely based on teachings by Internet Gurus such as Alexandria K Brown, “The E-zine Queen.” Creator of the Award Winning “Boost Business With Your Own E-zine” System.

Make Explosive Profits When You Pre sell your Product
Internet Marketing Secrets From Gurus like Alex Mandossian Revealed

Perhaps you are an expert in some area and you're planning to create a product and sell it to a market that you strongly believe will buy it. After all, the Internet gives you access to millions of people who will surely want to buy your product. You've done the math and know how lucrative selling online can be. Unfortunately this approach often produces disappointing results. Your product may be absolutely the best thing since sliced bread and something that everybody needs. But trying to get the attention of people who are inundated with marketing hype, is far more difficult than you can imagine. Nevertheless, you believe that you will make it work. You create your product with passion and optimism but find yourself sinking more and more dollars into marketing, trying to convince people who don't know you that they really need your product. Unless your name and reputation is known and highly regarded by your market, be prepared to face a long, hard road before your investment pays off.

Fortunately, there is an easier and better way that guarantees you a market that is ready, willing and eager to buy your products. You can actually set yourself up to win, with as many products as you want. The secret is to ask your market what they want and then create a product that they ask for and are willing to buy. This product is related to your area of expertise and is well within your capacity to create. The way to implement this strategy is simpler than you think. Keep in mind that this is the Internet marketing method being used successfully by some of the biggest gurus - ordinary marketers who were savvy enough to set themselves up for success by capturing the attention of their market first - a market that was pre sold and excited about buying a product that they believed was created with their input, would make their life better and would solve their problems. Instead of struggling to make their marketing work, these marketers are reeling in millions of dollars, sometimes in a single month! And you can do the very same thing!

What I'm about to reveal to you is how to create a home run with your products by pre-selling to your market. You will learn in ten steps, exactly how to make explosive sales that keep on coming. Keep in mind that all of this is easy to learn and apply. What follows below are the critical steps:

1. Define your target market. Your market should relate to your area of expertise - some unique body of knowledge that you have that will help make life better for a specific group of people. Make your market as niche as possible. For instance, if your expertise is in the area of sales, you may want to reach out to women small business owners rather than all businesses. You may want to make this even more niche by directing your ads and marketing to women in home-based businesses.
2. Survey your market. Place some highly targeted ads in Google for a time-limited period. Ask your market what their biggest challenges are. For many, the multiple choice questions you include in your survey will help them to become focused on and aware of challenges that they may indeed have but have not previously thought about.
3. While your survey is underway, begin developing your core program.You do not need to wait for the results of your survey as you already have a pretty good idea about what your program will include. The questions in your survey are based on challenges that you already know are present in the vast majority of your market. Use the survey to bring your market's awareness to those issues and how they can improve their results by learning effective strategies for dealing with them. The survey gives the illusion that input is vital to program development when in fact, it often has very little to do with it. Another benefit of the survey is the relationship and credibility that you establish by connecting with your market. The survey and the email list that you build provides you with a ready market for selling your products as well as the products of others.
4. Set up a landing page on the web with a email system that allows visitors to opt-in to your list. Your landing page is a powerful sales letter which is selling visitors on the value of participating in your survey. Your copy must include a clear and compelling benefit to them. Within your landing page, establish yourself as an expert so that your market believes that you have a genuine interest in them and the knowledge to help them to achieve their goals. Ask for their help in creating a program that will specifically address their unique concerns. This will become your core product. As an incentive for participation in your survey, promise them a free ebook of your program when your product is developed. Their participation requires that they opt-in to your list. Once they do, they receive a link to your survey on www.surveymonkey.com which is absolutely free for you to use.
5. Invite the subscribers on your list to a free teleseminar where you announce the top 10 challenges that they reported in the survey. Visit links and resources on www.webpuzzlemaster.com for bridge line companies that allow you to put hundreds of people on a call for free and will even record it for you. Remember that your subscribers are interested in knowing if their particular issues were part of the top ten. Mute the call until the QNA segment at the end so that your recorded portion is free of extraneous noise.
6. Use your teleseminar to promote your core product. This product which promises answers to their top ten challenges, can be a book and a series of CDs that are easily and inexpensively produced. The CDs enhance the value and effectiveness of your product. Although they will receive your ebook with much of the same content, it is never quite as appealing as the professionally designed binder or book and CDs. Promise them some attractive bonuses for participating in your research and being the first to purchase your product. These bonuses are easily obtained so do not stress yourself out about them. You may even offer them a special price but only for a time-limited period. Keep in mind that this market is already vested in your product. They are enthusiastically waiting to get their hands on it. They believe that your program has the answers they've been waiting for - answers that will solve their problems and make their life a whole lot better.
7. Give your listeners a link to a landing page where they can buy your core product. This will be a special landing page just for the people on your list who participated in your survey and listened to your teleseminar. Be sure to include all the bonuses they will receive. Make your sales letter powerful and compelling. Make your offer low-risk by providing a guarantee with at least a 60 day return policy. Include a clear path to ordering. Provide a prominent link to buy via a secure shopping cart where they can pay by credit card. Many entrepreneurs use PayPal for merchant services initially because it is secure and does not require out-of-pocket fees. (PayPal charges a small percent of each sale that is made).
8. Send out an email to your entire list the day immediately after your teleseminar. Include a link to a recorded version of your teleseminar. Not everyone on your list will listen to your live call. That is why you record it and upload it to your website. Be sure to tell your subscribers how great the call was and emphasize that it is a call they do not want to miss - mention a special offer just for listening. Give them a link to listen to the call and tell them to do it right now. As they click on the link to the MP3 file, you are exposing more of your list to the promotion of your core product and the opportunity to buy it.
9. Up until the deadline for your special offer, continue to mail to your list, reminding them of the deadline and why they should act right now. Do not be surprised if the bulk of your sales happen on the very last day of your special offer.
10. Deliver your core product as promised. Make certain that your core product is ready to be shipped when you offer it for sale. If CDs are to be part of your core product, you can conduct a live teleseminar series that you record for your initial group only. You might include a QNA session for as a bonus for this group. Remember to send CDs to your initial group once they become available.

Exploding your sales:

Sales will quickly pour in as you continue to build and market to your list, joint venture with others who promote your program to their lists and through an affiliate program that lets you leverage sales with other website owners in similar markets.

Staggering returns on your investment:

Let me give you a very conservative idea of what kind of profits you can expert. Let's say you have 5,000 people on your list and 20% buy your product right away (1,000 people). If your core product sells for only $100, you will realize $100,000 in gross sales. (Twenty percent is realistic because you are marketing to a group of people who are pre sold on your product idea). Most core products sell for $197 or more; selling at this rate would nearly double your profits.

Even if your expenses are $10,000 and you sell your product for $100, you are $90,000 ahead and you have only just begun to sell to a market that knows your name, trusts you and believes that you can lead them exactly where they want to go. This is the same market you can introduce more and more products to over time.

Hopefully by now you are beginning to understand the value of this unique approach to selling your product - an approach that will take the guesswork out of selling and set you up to win every time!

© 2007 Web PuzzleMaster LLC, www.WebPuzzleMaster.com, Ruth Kuttler, the Web PuzzleMaster, All rights reserved.

© Copyright 2007. Web PuzzleMaster LLC, www.WebPuzzleMaster.com. All Rights Reserved.