Membership Websites as Automated Systems for
Generating Ongoing Revenue
Membership sites can be enormously profitable ventures. The source of revenue might be from the visitor who pays to access a membership directory, gains access to valuable resource information or subscribes to an online publication. Sometimes the visitor visits the site for free and searches for members within a directory who pay to be listed.
Advantages of Membership Websites
Membership sites are ideal for newsletters that provide valuable tips and strategies such as investment information. Many directories list providers of products and services that appeal to a niche market. Women interested in regaining a more youthful or shapely appearance for instance, might visit a directory looking for plastic surgeons. A directory of products and services related to home ownership in a particular geographic region could have great appeal to residents in that area. The directory could list everything from flooring and lighting companies to builders and realtors.
Why Members Join a Directory
Directories are a form of advertising. Most businesses know that the more exposure their name gets, the more business they have. That is why they advertise in multiple places. Advertising on an online directory can be one of the best sources of exposure since more people use the Internet to find products and services than any other method.
Membership in a directory can be very attractive if an appropriate plan is in place that drives a niche market to that directory. For instance, if the site is targeting country club residents in a particular geographic region, it is more likely to attract members that provide services to people living in those communities.
In many cases, the members within a directory do not have their own website or one that is effective. Even if they do, their website often gets limited traffic and results. Getting large numbers of targeted traffic to a directory makes it easy for these companies to get the exposure they need to drive business to their doors.
Let Me Show You the Money!
The following example will give you a conservative idea of what a membership website can generate. Let's assume you are in the marketing business and have a website filled with resource information that helps businesses market more effectively. What you offer on this website is extremely valuable and hard to find information that provides the subscriber with an easy to implement system that works.
Let's assume you have 1000 subscribers who are paying $50 a month. That is $50,000 per month and $600,000 per year, just for subscription fees alone! As you grow your subscriber list, you also grow your profits.
What does it Take From You?
Making a membership site work requires that you treat it like any other business. Your level of commitment to the project will be directly proportionate to your results. We work with companies that have a viable project idea which can be tested and often pre-sold. We also consider joint venture relationships where we assume responsibility for creating, implementing and/or managing the project.
