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Membership Websites
as Automated Systems for Generating Ongoing Revenue
Membership sites can be enormously profitable ventures.
The source of revenue might be from the visitor who pays to
access a membership directory, gains access to valuable resource
information or subscribes to an online publication. Sometimes
the visitor visits the site for free and searches for members
within a directory who pay to be listed.
Advantages of Membership Websites
Membership sites are ideal for newsletters that provide valuable
tips and strategies such as investment information. Many directories
list providers of products and services that appeal to a niche
market. Women interested in regaining a more youthful or shapely
appearance for instance, might visit a directory looking for
plastic surgeons. A directory of products and services related
to home ownership in a particular geographic region could
have great appeal to residents in that area. The directory
could list everything from flooring and lighting companies
to builders and realtors.
Why Members Join a Directory
Directories are a form of advertising. Most businesses know
that the more exposure their name gets, the more business
they have. That is why they advertise in multiple places.
Advertising on an online directory can be one of the best
sources of exposure since more people use the Internet to
find products and services than any other method.
Membership in a directory can be very attractive if an appropriate
plan is in place that drives a niche market to that directory.
For instance, if the site is targeting country club residents
in a particular geographic region, it is more likely to attract
members that provide services to people living in those communities.
In many cases, the members within a directory do not have
their own website or one that is effective. Even if they do,
their website often gets limited traffic and results. Getting
large numbers of targeted traffic to a directory makes it
easy for these companies to get the exposure they need to
drive business to their doors.
Let Me Show You the Money!
The following example will give you a conservative idea of
what a membership website can generate. Let's assume you are
in the marketing business and have a website filled with resource
information that helps businesses market more effectively.
What you offer on this website is extremely valuable and hard
to find information that provides the subscriber with an easy
to implement system that works.
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The subscriber pays $50 a month to use the site,
take advantage of a monthly teleclass and receive your
e-zine (online newsletter). Your teleclass and e-zine
give you opportunities to market other products including
events that can make you even more money.
Let's assume you have 1000 subscribers
who are paying $50 a month. That is $50,000 per month
and $600,000 per year, just for subscription fees alone!
As you grow you subscriber list, you also grow your
profits.
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What does it Take From You?
Making a membership site work requires that you treat it
like any other business. Your level of commitment to the project
will be directly proportionate to your results. We work with
companies that have a viable project idea which can be tested
and often pre-sold. We also consider joint venture relationships
where we assume responsibility for creating, implementing
and/or managing the project.
Adding Modules for Impact
Any of our attention-getting modules
can be added to your custom web design for creating maximum
impact (article managers, blogs, calendars, email list systems,
flash, photo galleries . . .)
Adding Creative Services for Impact
Professionally written
headlines and copy that gets and keeps the attention
of your target market, can make a huge difference in converting
prospects to customers. Ask us about copy writing services.
Visit our Website
Portfolio to see some examples of eCommerce Websites.
Take the first step right now and click
here to contact us for more information.
Or pick up the phone and call 239-513-9764. |