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Article
Manager
(news, press room) |
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Add unlimited content to your website
with an article manager. You will have complete control
over the management of one type of document (per article
manager), e.g. articles, newsletters, press releases,
etc. An index page of your documents can group items by
category that you specify. Articles and news releases
can include video and audio components. |
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Captivate your audience when you
drive your message through audio, and video technology.
Have short clips for each service you provide. Podcasts
can be available for download, making this a particularly
powerful vehicle for marketing your products and services.
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A banner rotator shows
a different banner on a page when the page is reloaded.
This can be used to rotate banner ads of advertisers or
to add variety of content to make the page more interesting.
A variation of a banner rotator allows for a stable banner
image with images that gently fade out and are replaced
by other images in the same space. |
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Get close and personal with your
audience through your own blog. Share stories and experiences
that let people get to know you and trust you. Interactive
blogs allow you to learn about your visitors through the
replies that they make. Add multimedia to your blog to
make it more dynamic. Incorporate keywords and submit
your blog to search engines. This is an excellent strategy
for increasing your website traffic. |
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If you attend events as a speaker
or trainer or wish to let your visitors know about special
events, a calendar can be particularly useful for you.
Regardless of the style you choose, you will have complete
control over the content. Calendars can display events
within a calendar month or can list events chronologically
in a listing order. In either case, the event can link
to a page of details and a registration form if desired. |
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Build an opt-in email database
and send out email blasts to one or more interest groups.
This is an extremely effective way of getting your message
in front of people who have given you permission, over
and over again. The more people see your name and message,
the more likely they are to do business with you. Opt-in
email is one of the most effective and least costly Internet
marketing strategy. More
about opt-in email and list management systems >> |
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A variety of forms can allow you
to interact with your visitors. You can include a quick
contact form on various pages or a more comprehensive
inquiry form. Other forms may include surveys, questionnaires
and data collection forms. Results come to you by email
but can also be programmed to enter a database. One or
more lists can be easily imported into a bulk email system. |
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Eye-catching Flash movies will
enhance your message with motion imagery that may include
text, pictures, sounds and even video technology. Flash
is generally reserved for a home page to enhance your
message and capture the visitor's attention. We recommend
that flash be kept ot a minimum on websites. Search engines
cannot read images and flash will do nothing to help a
website rank well. |
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One of the most effective strategies
for getting your site to rank well in search engines for
keywords is through relevant back links. A links page
gives you an opportunity to exchange links with websites
that attract your same target market. Our programmed dynamic
links page allows you to manage your own links and have
them display by category. More
about back links >> |
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Create a photo gallery of as many
pictures as you wish in categories that are determined
by you. A photogallery can be static with a limited number
of images or dynamic with unlimited images within categories
specified by you. Mousing over or clicking on thumbnail
images produces an enlarged image. |
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Search applications are almost
endless. You can include a simple search for a single
variable or an advanced search for multiple variables.
An example of a simple search is a search to find members
in a particular city or state within a directory. A search
can be guided with a drill down of one or more menus to
produce specific results. An
alternative is for visitors to type keywords in a search
box and receive a list of all pages within the website
containing those keywords. |
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You can join an affiliate
program for a little extra cash or add your own affiliate
program and explode your sales! If you sell a product
or service, it can be packaged as an affiliate program
that other website owners in your industry can promote.
They send traffic to your site through an embedded link
that tracks any sales they refer. Inexpensive software
is integrated on your websites that automates the entire
process. Turn $5,000 a month into $100,000 or more. |
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Moving sideshows allow you to display
multiple pictures in one frame, reducing the need for
scrolling on the page. One picture gently and subtly transitions
into the next. Several choices are available. The changing
banner on the top of this page is a translucent slide
show. |
