| How Search Engine Optimization
Can Get Your Website Found in Top Positions
in Major Search Engines Like Google and Yahoo |
Search engine optimization (SEO) is
a term that refers to applying a set of
criteria to web pages that can over time,
can be productive in creating website
traffic.
One or more pages of a website can be optimized
for keyword terms or phrases that are relevant
to the site. Finding the right keyword search
terms is critical to getting the most value
out of SEO. When a visitor types those keywords
into a search box at Google or some other
search engine, websites optimized for those
keyword phrases have the potential to come
up in top positions on the page. Websites
found on the first page are much more likely
to get traffic - those at the top of the
first page do the best.
Each search engine uses different rules
or algorithms for determining ranking order.
These rules can and often do change over
time. That is why it is an ongoing process
to achieve and maintain a good page rank
with SEO. |
| SEO
is a long-term solution to getting website
traffic |
| It can take many months to get known to
the search engines and move up in the search
results. Results are unpredictable at best.
Beware of any company that promises you top
positioning by SEO alone. There are companies
that specialize in providing search engine
optimization services. Be cautious about who
you hire! I have seen sites optimized that
stuff keywords into the copy and make it obvious
that the page is written for the benefit of
the search engines. A visitor will click off
of a page like that in a heartbeat. Also avoid
deceptive techniques to trick the search engines
into a higher rank for your pages. |
| The
objective of SEO should never be to get traffic
at the expense of good marketing copy. |
| Strong headlines, sub-headlines and copy
that appeals to the visitor and converts them
to customers is the goal. Anything less than
that is a big waste of money and compromises
your site. SEO can be very effective if the
website is well designed, the SEO doesn't
interfere with marketing copy and if lead
generation by building a list, is a primary
objective of the site. |
| SEO
Requires Back Links |
In order to get a good page rank for
keywords, search engines look for traffic
that is referred by relevant websites.
Search engines reward sites that perform
better and receive more traffic. Linking
is a measure of a more relevant site with
useful content. If a link to your site
is found on related websites, visitors
can click on that link and come to your
website. One way to generate a network
of links to your site is to offer to do
a link exchange. Adding a links
page to your site will be extremely
important to your success. An alternative
is to hire a company that gets the links
for you. I suggest that you avoid using
companies that don't provide you with
customized services. The quality of the
links that you have is every bit as important
as the quantity.
|
| Our
17 Step Viral Marketing Approach to SEO |
| Our SEO program includes
viral marketing strategies that guarantee
top page positioning for 12 out of 20 words
in Google, Yahoo and MSN. Once this is achieved,
maintenance begins. All of the following
is included:
- Keyword research and analysis to determine
keywords that are searched in significant
numbers and relevant to the web site's
target market.
- Incorporating an XML site map so that
search engines can crawl the web site
easily.
- Incorporation of informative content-rich
web pages to the existing web site based
on targeted keywords.
- Defining keyword-rich Titles and Meta
tags for each and every page of the web
site in order to make every page search
engine friendly.
- Hand submitting the web site to niche
directories to get valuable one way links.
- Writing and developing keyword-rich
articles focused on targeted keywords.
- Creating a blog for the web site and
submitting it to blog directories and
blog search engines.
- Submitting articles to leading E-zines
and other informative sites to get one
way links along with relevant traffic
towards the web site.
- Exchanging links with other relevant
web sites to increase back links for the
web site.
- Participating in niche Blogs &
Forums to get quality back links and traffic.
- Creating a presence in Social Book
marking sites.
- Creating a presence in Social Networking
sites.
- Participating in Video Sharing using
video that showcases the web site's mission,
purpose, brand and unique selling position.
- RSS feed creation and submission to
various RSS directories.
- Press release creation and submission.
- Including powerful and effective marketing
copy in all content developed for the
SEO and viral marketing program.
- Tracking of results and making modifications
based on traffic patterns, lead generation
results and sales conversion data.
Our program is effective and offers you
a great return on your investment at the
lowest cost in marketing dollars. The Internet
is where the people are searching for your
products and services. Wouldn't you like
them to find you on top of the listings
instead of your competition? If so, call
us today.
Take
the first step right now and click
here to contact us for more information.
Or pick up the phone and call 239-513-9764. |
