Content Management (CMS) for Branding, Lead Generation, Sales and Overall Improved Website Operations

Unlike a static website where changes are made by a webmaster or someone skilled in html, content management systems (CMS) allow for easy management of website content through a password protected administration area that is accessed through a web browser on the internet. With easy to use CMS solutions, no longer do you have to depend upon a webmaster to make your changes. Content entered through the backend can be stored or published and made immediately available on the front end of the website. Depending upon the applications and functionality of the CMS, the visitor can have an interactive experience that is secure and unique for that user.  Fresh content that you add to a CMS on a regular basis consistently draws more of your market through search engines and viral marketing strategies. There is almost no limit to applications for CMS that enhance efficiency, effectiveness and profitability.

Content management systems can provide for almost unlimited types of content to be available on a website or blog – everything from pages, blog posts, banners and ads, events, press room, photo galleries, RSS Feeds, links, video, podcasts, eCommerce and forums. Customized forms allow for easy inquiries, list building and segmentation for follow-up email marketing. Numerous types of custom CMS can be developed to support complex project development ranging from directory and membership programs, secure data storage, marketing systems and many others.

CMS can be custom developed or installed from ready-to-use software that is uploaded to a database on a web server. A major difference between custom developed CMS and ready-to-use software is the cost and development time. Custom coding is very time intensive and can cost 3-5 times that of ready-to-use software. Custom development does not necessarily mean it is better. Templated themes, pre-configured applications and quality cascading style sheets (CSS), can and often do provide a much more robust and professional project in a fraction of the time and at a much lower cost.

Of all ready-to-use content management system (CMS) software, WordPress by far is the best platform for ease of use, versatility and performance in search engines. Hundreds of community volunteers are committed to WordPress development and provide support through forums. This massive focus on WordPress by developers has produced an evolution of the software, plugins and customizations that make applications extensive. Seamless upgrades of WordPress software and plugins through the admin are easy and immediately available. Thousands of WordPress themes and plugins make the possibilities for creating a powerful presence on the Internet almost endless.

When it comes to SEO and SEM, properly optimized content in WordPress can rapidly become available in organic search listings because of integrated permalinks, powerful SEO plugins, and a built-in connection with Ping-O-Matic, a service that automatically updates different search engines whenever content is added to your blog.

Selection and customization of the right WordPress theme can and often does provide a much more robust and professional project in a fraction of the time and at a much lower cost. A major difference between custom WordPress and development of a WordPress customized theme is the  cost and development time. Custom development requires time consuming and expensive services from design and coding professionals for the overall layout and every unique content area. Custom development often lacks the full functionality and professional design elements that are integrated into quality WordPress themes. Many of these same design elements, modules and plugins would add tremendous costs if they were to be custom developed for an individual project. WordPress theme selection is critical in producing an exceptional project that is on target for meeting the project goals and objectives.

Our WordPress business website packages for small businesses and entrepreneurs, are designed to produce record growth through value priced customized WordPress themes packaged with unique elements for meeting specific online goals. Our WordPress websites are loaded with widgets and plugins that are primed to attract targeted traffic from search engines, promote viral sharing and effectively present powerful content through flexible menus, sidebars, links, categorized blog posts, SEO, spell check, broken link checker and much more. Specific web conversion modules and themes designed for advertising, affiliate marketing, eCommerce or meeting business and corporate online needs, are value priced in our Standard, eCommerce, Affiliate Marketing and Corporate / Business WordPress Packages.

Our EXCLUSIVE WordPress web conversion modules allow for a visually engaging display of important content on any page or post AND without excessive scrolling or taking the visitor off the page. For a very reasonable one time cost, they can be added to any WordPress website project that we develop. Some of our powerful modules are included in our value priced WordPress corporate / business website package. View a full listing with description of all of our web conversion modules.

Revenue generating WordPress modules offered by WEBPUZZLEMASTER provide powerful enhancements for monetizing a WordPress business website or blog. Our Advertising and Affiliate Marketing Modules allow you to add a stream of revenue to your website with classified ads and/or banners from Google AdSense, Amazon or other advertising programs. Ads produce revenue through tracked impressions that are created by visitors who come to your pages where the ads display or from affiliate programs that more commonly pay you when a sale is made. Our Ad Rotator provides you with full management and tracking of unlimited banners, affiliate ads and paid ads from advertisers. Other revenue producing modules include a shopping add-on and sales landing pages that can be split tested for determining the page with the better conversion performance.