Sales Landing Page Development That Boosts Customer Conversions and Lead Generation

A landing page is a one page website that is a carefully crafted sales letter designed to sell a particular product or service. Links or navigation to other pages are kept to a minimum or excluded to avoid distractions that may interfere with conversion goals. Like other websites and blogs, landing pages are optimized with keywords for attracting a specific target market.

The ability of a landing page to convert visitors to customers depends on the quality of traffic and masterfully prepared content in a layout designed to prompt a single and immediate action. The value of professional quality video with an effective message and delivery cannot be overstated. This should be large in size and above the fold. Strategic headlines and sub-headlines are important elements for interrupting and engaging the visitor in your message. Copy must be written and formatted with easy readability to establish credibility and trust, present compelling benefits and testimonials, answer objections and make a time limited low-risk offer with unconditional guarantee. Also recommended are bonuses that provide incentives to buy right now. If the goal is to subscribe to a list, a prominent form with required name and email fields should be on the right side and above the fold. If the goal is to sell a product, a prominent buy button should be included several times and at the bottom of the page. If the visitor does not convert, an exit popover window can present them with an alternate offer which at minimum, can be directed toward capturing them in a list.

A squeeze page is a type of landing page designed with minimal content but enough to entice the visitor to complete a form with the promise of immediate access to more information. The content must be powerful and highly relevant to the target market to prevent visitors from abandoning the page. Some squeeze pages do not permit the visitor to gain access to more information unless they complete and submit the form. Other times, the squeeze page is designed so that the visitor who attempts to exit your site is redirected to additional information on your website or blog where they may convert as a lead or customer.